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Like all segments of the spirits industry, Brandy has suffered from the lockdowns of the pandemic and the inflation that followed the invasion of Ukraine. It can't be said that the segment has fully recovered. Brandy is a type of spirit distilled from wine. Cognac and Armagnac are renowned varieties often generalized as French brandy. Although France is known for its production of these varieties, brandy is produced and consumed all over the world.
Brandy is suffering a decline
Brandy is one of the smaller spirits markets in the United States. The industry is dominated by vodka and whisky. Brandy accounted for 16.6 percent of sales in 2022 with a value of 8.6 billion U.S. dollars. The value price tier, the lowest price tier, currently represents the largest portion of volume in the market but it is has not been spared by the contraction in sales that all segment are experiencing. High end premium, the second highest price tier, experienced the greatest reduction in sales volume, shrinking by of over 20 percent in 2022 compared to the previous year. Moet Hennessy, the manufacturer of Hennessy cognac, held the largest share brandy volume in the U.S. in that year.
Consumption is down for the first time
The total volume of brandy consumption in the United States has been increasing for years, even though the first years of the pandemic. This changed in 2022, when volume declined for the first time to 15.1 million 9 liter cases. Per capita volume also declined slightly to 0.82 liters. The vast majority of U.S. brandy drinkers are higher income earners, with over 51 percent earning 75 thousand U.S. dollars or more per year.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Dec 18, 2023
Key insights
- Brandy market revenue in the U.S.
- 14.3bn USD
Detailed statistics
Revenue of the brandy industry in the U.S. 2018-2028
- Supplier gross revenue from super premium brandy in the U.S.
- 1.3bn USD
Detailed statistics
Brandy/cognac supplier gross revenue in the United States in 2022, by price tier
- Brandy import volume in the United States
- 19.7m proof gallons
Detailed statistics
U.S. import volume of brandy & cognac 2012-2022
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Overview
6
- Premium Statistic Revenue of the brandy industry in the U.S. 2018-2028
- Premium Statistic Brandy/cognac sales volume in the United States in 2022, by price tier
- Premium Statistic Brandy/cognac sales volume growth in the United States in 2022, by price tier
- Premium Statistic Brandy/cognac supplier gross revenue in the United States in 2022, by price tier
- Premium Statistic Brandy/cognac supplier gross revenue growth in the U.S. in 2022, by price tier
Overview
- Premium Statistic Revenue of the brandy industry in the U.S. 2018-2028
Revenue of the brandy industry in the U.S. 2018-2028
Revenue of the brandy industry in the U.S. 2018-2028 (in billion U.S. dollars)
- Premium Statistic Brandy/cognac sales volume in the United States in 2022, by price tier
Brandy/cognac sales volume in the United States in 2022, by price tier
Sales volume of brandy and cognac in the United States in 2022, by price tier (in 1,000 9-liter cases)
- Premium Statistic Brandy/cognac sales volume growth in the United States in 2022, by price tier
Brandy/cognac sales volume growth in the United States in 2022, by price tier
Sales volume growth of brandy and cognac in the United States in 2022, by price tier
- Premium Statistic Brandy/cognac supplier gross revenue in the United States in 2022, by price tier
Brandy/cognac supplier gross revenue in the United States in 2022, by price tier
Supplier gross revenue of brandy and cognac in the United States in 2022, by price tier (in million U.S. dollars)
- Premium Statistic Brandy/cognac supplier gross revenue growth in the U.S. in 2022, by price tier
Brandy/cognac supplier gross revenue growth in the U.S. in 2022, by price tier
Supplier gross revenue growth of brandy and cognac in the United States in 2022, by price tier
Brandy & cognac product introductions in the U.S. 2011-2022
Number of brandy & cognac product introductions in the United States from 2011 to 2022
Brand sales worldwide
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- Premium Statistic Emperador brandy's global sales volume 2009-2022
- Premium Statistic Old Admiral brandy's global sales volume 2009-2022
- Premium Statistic Shustoff brandy global sales volume 2016-2022
- Premium Statistic McDowell's No.1 brandy's global sales volume 2014-2022
Brand sales worldwide
- Premium Statistic Emperador brandy's global sales volume 2009-2022
Emperador brandy's global sales volume 2009-2022
Sales volume of Emperador brandy worldwide from 2009 to 2022 (in million 9 liter cases)
- Premium Statistic Old Admiral brandy's global sales volume 2009-2022
Old Admiral brandy's global sales volume 2009-2022
Sales volume of Old Admiral brandy worldwide from 2009 to 2022 (in million 9 liter cases)
- Premium Statistic Shustoff brandy global sales volume 2016-2022
Shustoff brandy global sales volume 2016-2022
Sales volume of Shustoff brandy worldwide from 2016 to 2022 (in million 9 liter cases)
- Premium Statistic McDowell's No.1 brandy's global sales volume 2014-2022
McDowell's No.1 brandy's global sales volume 2014-2022
Sales volume of McDowell's No.1 brandy worldwide from 2014 to 2022 (in million 9 liter cases)
Brand sales in the U.S.
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- Premium Statistic Korbel brandy volume sales in the United States 2015-2022
- Premium Statistic Presidente brandy volume sales in the United States 2015-2022
- Premium Statistic Paul Masson Brandy's sales volume in the U.S. 2013-2022
- Premium Statistic Christian Brothers brandy sales volume U.S. 2013-2022
Brand sales in the U.S.
Sales share of the leading brandy & cognac suppliers in the U.S. 2022
Volume sales share of the leading brandy & cognac suppliers in the United States in 2022
Volume sales share of the leading brandy & cognac brands in the U.S. 2022
Volume sales share of the leading brandy & cognac brands in the United States in 2022
E&J brandy volume sales in the United States 2015-2022
Volume sales of E&J brandy in the United States from 2015 to 2022 (in 1,000 9-liter cases)
- Premium Statistic Korbel brandy volume sales in the United States 2015-2022
Korbel brandy volume sales in the United States 2015-2022
Volume sales of Korbel brandy in the United States from 2015 to 2022 (in 1,000 9-liter cases)
- Premium Statistic Presidente brandy volume sales in the United States 2015-2022
Presidente brandy volume sales in the United States 2015-2022
Volume sales of Presidente brandy in the United States from 2015 to 2022 (in 1,000 9-liter cases)
- Premium Statistic Paul Masson Brandy's sales volume in the U.S. 2013-2022
Paul Masson Brandy's sales volume in the U.S. 2013-2022
Sales volume of Paul Masson Brandy in the United States from 2013 to 2022 (in 1,000 9-liter cases)
- Premium Statistic Christian Brothers brandy sales volume U.S. 2013-2022
Christian Brothers brandy sales volume U.S. 2013-2022
Sales volume of Christian Brothers brandy in the United States from 2013 to 2022 (in 1,000 9-liter cases)
Consumption
4
- Premium Statistic Per-capita consumption of brandy in the U.S. 2023-2028
- Premium Statistic Brandy and cognac per capita consumption in the United States in 2022, by state
- Premium Statistic Brandy/armagnac consumer income distribution in the U.S. in 2022
Consumption
Brandy & cognac consumption in the U.S. 2013-2022
Consumption of brandy & cognac in the United States from 2013 to 2022 (in 1,000 9 liter cases)
- Premium Statistic Per-capita consumption of brandy in the U.S. 2023-2028
Per-capita consumption of brandy in the U.S. 2023-2028
Per-capita consumption of brandy in the United States from 2023 to 2028 (in liters)
- Premium Statistic Brandy and cognac per capita consumption in the United States in 2022, by state
Brandy and cognac per capita consumption in the United States in 2022, by state
Per capita consumption of brandy and cognac in the United States in 2022, by state (in 9-liter cases per 1,000 adults)
- Premium Statistic Brandy/armagnac consumer income distribution in the U.S. in 2022
Brandy/armagnac consumer income distribution in the U.S. in 2022
Income distribution of brandy/armagnac consumers in the United States in 2022
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