In-Depth Industry Outlook: Cognac And Brandy Market Size, Forecast (2024)

Cognac And Brandy Market Size And Forecast

Cognac And Brandy Market size was valued at USD 18.8 Billion in 2023 and is projected to reach USD 27.3 Billion by 2030, growing at a CAGR of 5.7% during the forecast period 2024-2030.

Global Cognac And Brandy Market Drivers

The market drivers for the Cognac And Brandy Market can be influenced by various factors. These may include:

• Growing Customer Demand: As a result of a growing need for distinctive and premium alcoholic beverages, consumers are becoming more interested in premium and artisanal spirits, such as cognac and brandy.
• Growing disposable incomes: Consumers are more prepared to spend on luxury products, such as fine spirits like cognac and brandy, as their disposable incomes rise globally. This is driving up demand for these products.
• Changing Consumer Preferences: Demand for cognac and brandy has surged, particularly among younger generations, as a result of a shift in consumer preferences for sophisticated and delicious alcoholic beverages.
• Growth in Emerging Markets: As a result of the fast economic development and urbanization of emerging markets, especially in Asia-Pacific and Latin America, there is a growing demand for upscale spirits like cognac and brandy.
• Marketing and Promotional efforts: Producers of cognac and brandy have launched aggressive marketing and promotional efforts that highlight the history, artistry, and uniqueness of their goods in an effort to stimulate market expansion.
• Trends in co*cktail Culture and Mixology: Since cognac and brandy are staples in many traditional and modern co*cktails, the rising popularity of these fields has opened up new markets for the consumption of these drinks.
• Growing Demand in the HoReCa Sector: The desire to provide customers with upscale and distinctive drink alternatives is driving market expansion in the hospitality sector, which includes bars, restaurants, and hotels. This growth is being driven by rising consumption of cognac and brandy.
• Product Innovation and Expansion: The market has grown as a result of ongoing product innovation, which includes the introduction of new flavors, mixes, and packaging formats. This has increased the attractiveness of cognac and brandy to a wider range of consumers.
• Presenting and Festive Occasions: Cognac and brandy are frequently regarded as upscale presents and are frequently connected to joyous events like marriages, anniversaries, and festivals, which supports long-term consumer demand.
• Expanding Online Retail Channels: Sales of cognac and brandy through e-commerce platforms and specialist online merchants have been boosted by the expansion of online retail channels, which has increased consumer access to luxury spirits globally.

Global Cognac And Brandy Market Restraints

Several factors can act as restraints or challenges for the Cognac And Brandy Market. These may include:

• Regulatory Restrictions: Tight rules enforced by regulatory agencies concerning production, distribution, and labeling may impede the expansion of the market. Adherence to these restrictions could lead to higher expenses and impede the growth of the market.
• Tax Policies: Excessive taxes on alcohol, such as brandy and cognac, can have a detrimental effect on the cost and usage of alcoholic beverages by consumers. Tax laws can also have an impact on the dynamics of import and export, which can limit market expansion.
• Health Concerns: The demand for cognac and brandy products may decline as people become more aware of the dangers of alcohol consumption, including addiction and related health problems. Healthy options may be chosen by health-conscious consumers, which could have an effect on market expansion.
• rivalry from alternative Products: The market for cognac and brandy may be severely constrained by fierce rivalry from alternative alcoholic beverages including wine, rum, vodka, and whiskey. The market for cognac and brandy may decline due to consumer preferences for other beverages or emerging beverage trends.
• Economic Uncertainty: Recessions, shifts in disposable income, and unstable economies can all limit consumer spending on upscale products like cognac and brandy. Economic downturns may impact market growth by lowering sales volumes and reducing demand.
• Altering Customer Preferences: The market for cognac and brandy may be affected if consumers start favoring other alcoholic or non-alcoholic beverages. Consumer focus from traditional cognac and brandy goods may be drawn to craft spirits, co*cktails, or healthier drinking options.
• Distribution Issues: Market expansion may be hampered by a lack of distribution channels or difficulties breaking into new markets. Distribution network establishment challenges could limit consumers’ access to cognac and brandy products, particularly in emerging economies.
• items Counterfeiting: The market’s overabundance of items including fake brandy and cognac can damage consumers’ faith in companies and damage their reputations. Fraud has an effect on sales as well as the perception of legitimate products’ legitimacy and quality, which hinders market expansion.
• Strategic actions including regulatory compliance, product innovation, consumer education campaigns, distribution channel diversification, and measures to stop counterfeit goods are needed to address these market constraints.

Global Cognac And Brandy Market Segmentation Analysis

The Global Cognac And Brandy Market is Segmented on the basis of Type, Ageing, Grape Varietal, And Geography.

Cognac And Brandy Market, By Type

• Cognac: This segment includes the renowned French brandy specifically produced in the Cognac region of France. Cognac is characterized by its distinct grape varietals, aging process in oak barrels, and stringent production regulations.
• Armagnac: Armagnac is another type of French brandy produced in the Armagnac region of France. It differs from Cognac in terms of production methods, grape varieties used, and aging techniques, offering a unique flavor profile.
• Brandy (Non-French): This sub-segment comprises brandies produced outside of France, including those from Spain, Italy, the United States, and other countries. These brandies may have varying production methods and flavor profiles compared to Cognac and Armagnac.

Cognac And Brandy Market, By Ageing

• VS (Very Special): Brandies aged for a minimum period, typically around two years, offering youthful and vibrant flavors.
• VSOP (Very Superior Old Pale): Brandies aged for a longer duration, usually around four to six years, resulting in smoother and more complex flavors.
• XO (Extra Old): Premium brandies aged for an extended period, often exceeding six years, showcasing rich and matured characteristics. XO brandies are considered luxurious and are priced accordingly.

Cognac And Brandy Market, By Grape Varietal

• Ugni Blanc: Brandies made predominantly from Ugni Blanc grapes, known for their high acidity and suitability for distillation.
• Folle Blanche: Brandies produced using Folle Blanche grapes, offering floral and fruity notes with a delicate palate.
• Colombard: Brandies crafted from Colombard grapes, characterized by their aromatic profile and balanced acidity.

Cognac And Brandy Market, By Geography

• North America: Market conditions and demand in the United States, Canada, and Mexico.
• Europe: Analysis of the COGNAC AND BRANDY MARKET in European countries.
• Asia-Pacific: Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa: Examining market dynamics in the Middle East and African regions.
• Latin America: Covering market trends and developments in countries across Latin America.

Key Players

The major players in the Cognac And Brandy Market are:

• Remy Martin (France)
• Hennessy LVMH (France)
• Pernod Ricard (France)
• Meukow Cognac (France)
• Thomas Hine & Co. (France)
• Maison Ferrand (France)
• Emperador Distillers Inc (Philippines)
• Radico Khaitan Ltd. (India)
• Suntory (Japan)
• McDowell’s (India)
• Blenders & Distillers Pvt. Ltd. and Radico Khaitan Ltd.)

Report Scope

Top Trending Reports:

Global Alcoholic Beverages Market Size And Forecast

Global Liquor Bottles Market Size And Forecast

Research Methodology of Verified Market Research:

To know more about the Research Methodology and other aspects of the research study, kindly Get in touch with oursales team at Verified Market Research.

Reasons to Purchase this Report:

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Customization of the Report

• In case of anyQueries or Customization Requirementsplease connect with our sales team, who will ensure that your requirements are met.

1. Introduction
• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary
• Key Findings
• Market Overview
• Market Highlights

3. Market Overview
• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Cognac And Brandy Market, By Type
• Cognac
• Armagnac
• Brandy (Non-French)

5. Cognac And Brandy Market, By Application
• VS (Very Special)
• VSOP (Very Superior Old Pale)
• XO (Extra Old)

6. Cognac And Brandy Market, By Type
• Ugni Blanc
• Folle Blanche
• Colombard

7. Regional Analysis
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics
• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape
• Key Players
• Market Share Analysis

10. Company Profiles
•Remy Martin (France)
• Hennessy LVMH (France)
• Pernod Ricard (France)
• Meukow Cognac (France)
• Thomas Hine & Co. (France)
• Maison Ferrand (France)
• Emperador Distillers Inc (Philippines)
• Radico Khaitan Ltd. (India)
• Suntory (Japan)
• McDowell's (India)
• Blenders & Distillers Pvt. Ltd. and Radico Khaitan Ltd.)

11. Market Outlook and Opportunities
• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix
• List of Abbreviations
• Sources and References

Report Research Methodology

We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:

Exploratory data mining

For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.

Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.

Data Collection Matrix

Econometrics and data visualization model

The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.

Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.

Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.

Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:

• Market drivers and restraints, along with their current and expected impact
• Raw material scenario and supply v/s price trends
• Regulatory scenario and expected developments
• Current capacity and expected capacity additions up to 2027

We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.

Primary validation

Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:

• Established market players
• Raw data suppliers
• Network participants such as distributors
• End consumers

The aims of doing primary research are:

• Verifying the collected data in terms of accuracy and reliability.
• To understand the ongoing market trends and to foresee the future market growth patterns.

Industry Analysis Matrix

Proceed to Buy

Download Sample Report