Brandy Market- Share, Top Brands, Companies, Growth 2032 (2024)

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Brandy Market- Share, Top Brands, Companies, Growth 2032 (1)

Brandy Market Report by Product Type (Grape Brandy, Cognac, Armagnac, Fruit Brandy, and Others), Price (Value, High-End Premium, Super Premium, Premium), Distribution Channel (Supermarkets and Hypermarkets, Exclusive Stores, On-Trade, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A182

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Market Overview:

The global brandy market size reached US$ 26.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 36.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032. The increasing consumer preference for premium and aged spirits, rising middle class and an increasingly younger population, innovative marketing campaign by manufacturers, expansion of e-commerce platforms, and shifting trend towards sustainable practices are some of the major factors propelling the market.

Report Attribute

Key Statistics

Base Year

2023

Forecast Years

2024-2032

Historical Years

2018-2023

Market Size in 2023US$ 26.0 Billion
Market Forecast in 2032US$ 36.7 Billion
Market Growth Rate (2024-2032)3.7%


Brandy refers to a distilled alcoholic beverage made primarily from fermented fruit juice, such as grapes. Its manufacturing involves fermentation and distillation processes followed by aging in wooden casks for flavor development. Brandy finds applications in various sectors, such as sipping liquor, cocktails, culinary recipes, dessert pairings, medicinal tonics, religious ceremonies, and as a warming beverage in cold climates. It is also used for flambeing dishes, meat marination, food preservation, cosmetics, and as a base in sauces. It aids in digestion, improves sleep quality, alleviates cough symptoms, and assists in wound cleaning.

Brandy Market- Share, Top Brands, Companies, Growth 2032 (2)

The expansion of e-commerce, which is enabling a seamless retail experience and giving consumers access to a diverse range of products from across the globe, is propelling the market. Additionally, the shifting trend toward sustainable practices in the production, packaging, and distribution of brandy to attract environmentally conscious consumers is contributing to the market growth. Furthermore, the diversification of flavor profiles, including infusions and flavored brandies, which is attracting a new wave of consumers keen on experimentation, is positively influencing the market growth. Besides this, the emerging health and wellness trends are facilitating product demand owing to its perceived health benefits, such as aiding digestion and stress relief. Moreover, the rise of mixology culture and cocktail bars, which act as an experimental ground for brandy-based beverages, making the spirit more accessible to younger audiences, is strengthening the market growth.

Brandy Market Trends/Drivers:

The increasing consumer preference for premium and aged spirits

The burgeoning consumer demand for premium and aged spirits is propelling the brandy market. This shift towards premium products reflects a broader lifestyle trend, where consumers are becoming increasingly educated about what they consume and are willing to invest in superior-quality beverages that offer a unique, enriching experience. Furthermore, distilleries are responding to these demands by producing limited-edition releases, single-barrel selections, and aged variants that command higher price points and often generate a cult following. Besides this, the aging process itself, often carried out in oak barrels, imbues the brandy with complex flavors and a smooth finish, qualities that are highly valued by connoisseurs. Moreover, the premium segment's growth is not just about the beverage itself but is also tied to the allure of exclusivity and the status symbol associated with owning or consuming high-end brandy.

The rising middle class and an increasingly younger population

The rising middle class and an increasingly younger population are serving as key growth catalysts in the brandy industry. The expansion of the middle class translates into higher disposable incomes and greater purchasing power, allowing individuals to explore and invest in aspirational products, including premium spirits like brandy. Along with this, the younger population brings new energy and perspectives into brand preferences and consumption habits. Younger consumers are known for their adventurous palates and willingness to experiment, qualities that make them more open to trying different types of brandy, whether domestic or imported. Furthermore, this age group is also highly influenced by social media, where trends can be set or disrupted overnight. Companies are capitalizing on this by using online platforms to engage with younger consumers, offering them a more personalized brand experience.

Innovative marketing campaigns by manufacturers

Innovative marketing campaigns, celebrity endorsements, and strategic product placements are substantial factors in the growth of the brandy market. Brandy manufacturers are investing heavily in smart, creative campaigns that tell compelling stories, aiming to resonate with target demographics. This includes everything from visually stunning advertisements to interactive digital experiences. Furthermore, celebrity endorsements add another layer of appeal, providing a familiar face that can vouch for the product's quality and desirability. By aligning the brand with a person who embodies the traits that the company wants to project, manufacturers can more effectively capture consumer attention and loyalty. Moreover, product placements in popular films, television (TV) shows, and music videos offer yet another avenue to reach a broad audience. This not only enhances brand visibility but also ingrains it into popular culture, creating multiple touchpoints for consumer engagement.

Brandy Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global brandy market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, price, and distribution channel.

Breakup by Product Type:

  • Grape Brandy
  • Cognac
  • Armagnac
  • Fruit Brandy
  • Others

Cognac dominates the market

The report has provided a detailed breakup and analysis of the market based on product type. This includes grape brandy, cognac, armagnac, fruit brandy, and others. According to the report, cognac represented the largest segment.

Cognac is dominating the market as it benefits from a strict appellation system that mandates the spirit to be produced in the Cognac region of France, following precise guidelines. This geographical indication adds an element of exclusivity and ensures a high level of quality. Furthermore, the marketing and branding efforts behind Cognac have successfully positioned it as a luxurious and aspirational product. In line with this, the use of high-profile celebrity endorsements and strategic product placements in films and popular culture further solidifies its upscale image. Additionally, the aging process for Cognac often surpasses that of other brandies, resulting in a more complex and desirable flavor profile. Moreover, consumers associate this longer maturation time with superior quality and are often willing to pay a premium for aged Cognacs.

Breakup by Price:

  • Value
  • High-End Premium
  • Super Premium
  • Premium

A detailed breakup and analysis of the market based on price has also been provided in the report. This includes value, high-end premium, super premium, and premium.

Premium brandy is associated with high quality, craftsmanship, and a rich heritage. In addition, consumers are willing to pay a higher price for products they perceive as superior. Furthermore, the brandy market often targets an affluent consumer base that is less price-sensitive and more willing to invest in premium products. Besides this, premium brandy labels are produced in limited numbers, creating a sense of exclusivity, which justifies a higher price point.

Super-premium brandy utilizes aged casks, superior raw materials, and refined distillation techniques, underscoring the perceived value and quality of the product. Furthermore, it cultivates an aura of exclusivity, attracting consumers who are seeking unique, limited-edition products. Besides this, super-premium brandy is considered a status symbol, which drives sales in societies where conspicuous consumption and brand prestige hold significant weight.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Exclusive Stores
  • On-Trade
  • Others

On-trade holds the largest share in the market

A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, on-trade, and others. According to the report, on-trade accounted for the largest market share.

On-trade venues, such as bars, restaurants, and hotels offer consumers an elevated experience, including expertly made cocktails and the option to sample various brands, which aids in boosting sales. Furthermore, they have staff that are knowledgeable about the products they serve, including brandy, and their recommendations can significantly influence consumer choices. Additionally, the on-trade channels allow brands to strategically position themselves, which aids in gaining prominence and acceptance among consumers. Besides this, they offer consumers the opportunity to try brandy without committing to purchasing an entire bottle, which often leads to better-informed choices and higher sales over time. Moreover, brands often partner with on-trade venues for special events, tastings, or promotions, which not only boosts sales but also provides visibility and a platform for consumer engagement.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance, accounting for the largest brandy market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The beverage culture in North America has a long-standing tradition of consuming spirits, including brandy, which has been further fortified by an evolving palate among consumers for premium and flavored products. Moreover, the region has a high level of disposable income, which allows consumers to opt for premium and aged brandy, thus driving market demand. Besides this, North America has a well-established distribution network, including both online and offline retail channels, which makes brandy readily accessible to consumers across the region. Additionally, the implementation of effective marketing strategies, including celebrity endorsements and consumer engagement initiatives, which have positioned brandy as a drink of choice for various occasions, is favoring the market growth. Moreover, the North American market has seen significant product innovation, including the introduction of multiple flavors, blends, and packaging, which appeals to a broader consumer base.

Competitive Landscape:

Leading brandy companies are investing in research and innovation to introduce new flavors, blends, and limited-edition to attract consumers and diversify their offerings. Additionally, they are forming strategic alliances with celebrities, artists, and other popular brands to boost brand image and consumer engagement. Furthermore, companies are engaging in high-profile marketing campaigns, often through digital channels, to increase brand awareness and customer loyalty. Besides this, major players are working with local partners or distributors to gain a foothold in emerging markets. Moreover, top companies are incorporating eco-friendly practices in production, packaging, and distribution to attract eco-conscious consumers. Along with this, leading players are using technology, including social media and mobile apps, to engage with customers, offering rewards, promotions, and exclusive experiences.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Courvoisier Cognac (Beam Suntory Inc.)
  • Diageo Plc
  • E. & J. Gallo Winery
  • Emperador (Alliance Global Group, Inc.)
  • F. Korbel & Bros.
  • Martell
  • Speciality Brands Ltd.
  • Rémy Cointreau
  • Thomas HINE & Co.(EDV SAS),
  • Yantai Changyu Pioneer Wine Company Limited

Recent Developments:

  • In February 2022, Courvoisier Cognac (Beam Suntory Inc.) launched a new bottle design for its brandy, inspired by the Belle Époque Era.
  • In March 2022, E. & J. Gallo Winery launched Spirit of Gallo, a new brand to showcase its award-winning spirits portfolio, including gin, whiskey, brandy, tequila, and vodka.
  • In June 2022, Emperador launched a limited edition, Presidente Brandy, to celebrate a new chapter in the history of the Philippines.

Brandy Market Report Scope:

Report FeaturesDetails
Base Year of the Analysis2023
Historical Period2018-2023
Forecast Period2024-2032
UnitsUS$ Billion
Scope of the ReportExploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product Type
  • Price
  • Distribution Channel
  • Region
Product Types CoveredGrape Brandy, Cognac, Armagnac, Fruit Brandy, Others
Prices CoveredValue, High-End Premium, Super Premium, Premium
Distribution Channels CoveredSupermarkets and Hypermarkets, Exclusive Stores, On-Trade, Others
Regions CoveredNorth America, Asia Pacific, Europe, Latin America, Middle East and Africa
Countries CoveredUnited States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies CoveredCourvoisier Cognac (Beam Suntory Inc.), Diageo Plc, E. & J. Gallo Winery, Emperador (Alliance Global Group, Inc.), F. Korbel & Bros., Martell, Speciality Brands Ltd., Rémy Cointreau, Thomas HINE & Co. (EDV SAS), Yantai Changyu Pioneer Wine Company Limited, etc.
Customization Scope10% Free Customization
Report Price and Purchase OptionSingle User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support10-12 Weeks
Delivery FormatPDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the brandy market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global brandy market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the brandy industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global brandy market size was valued at US$26.0Billion in 2023.

According to the estimates by IMARC Group, the global brandy market is expected to grow at a CAGR of 3.7% during 2024-2032.

The rising penetration of the cocktail culture, in confluence with the emerging trend of socializing at restaurants and bars, especially among young individuals, are some of the key drivers for the global brandy market.

The growing consumer awareness towards numerous health benefits related to brandy consumption, such as soothing cough and cold, represents one of the key trends in the global brandy market.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of bars and pubs, thereby limiting the demand for brandy.

On the basis of the price, the market has been bifurcated into value, high-end premium, super premium, and premium.

On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, exclusive stores, on-trade, and others. Among these, on-trade represents the largest segment.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

The key companies in the global brandy market areCourvoisier Cognac (Beam Suntory Inc.), Diageo Plc, E. & J. Gallo Winery, Emperador (Alliance Global Group, Inc.), F. Korbel & Bros., Martell, Speciality Brands Ltd., Rémy Cointreau, Thomas HINE & Co.(EDV SAS), and Yantai Changyu Pioneer Wine Company Limited.

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Brandy Market- Share, Top Brands, Companies, Growth 2032 (2024)

FAQs

Brandy Market- Share, Top Brands, Companies, Growth 2032? ›

The global brandy market size was USD 33513.89 million in 2021 and market is projected to touch USD 60453.35 million by 2032 at CAGR 5.51% during the forecast period. Brandy, a distinguished and versatile spirit, is crafted through the distillation of fermented fruit juices, typically grapes.

How big is the brandy market? ›

Brandy & Cognac Market size was valued at USD 12.3 billion in 2022 and is projected to exhibit over 5.3% CAGR between 2023 and 2032.

What is the outlook for the cognac market? ›

Global Cognac and Brandy Market Overview

Cognac and Brandy Market Size was valued at USD 12.1 Billion in 2023. The Cognac and Brandy industry is projected to grow from USD 12.8 Billion in 2024 to USD 19.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.70% during the forecast period (2024 - 2032).

What is the market share of cognac? ›

The cognac & brandy market size was valued at USD 11.67 billion in 2021 and is projected to grow from USD 12.66 billion in 2022 to USD 18.17 billion by 2029, exhibiting a CAGR of 5.30% during the forecast period. North America dominated the cognac & brandy market with a market share of 35.21% in 2021.

What is the size of brandy market in India? ›

The Indian brandy market size by volume was around 83.18 million cases in the years 2021-22.

Who is the world's largest brandy manufacturer? ›

Emperador Inc. is the Philippines biggest liquor company and the world's largest brandy manufacturer.

Who buys the most brandy? ›

Ever wondered if the rumor that Wisconsin consumes the most brandy is true? Well, according to Korbel, it's absolutely, 100 percent accurate.

Who are the Big 4 cognac producers? ›

There is no denying that the Big 4 Cognac houses - Hennessy, Remy Martin, Martell, and Courvoisier - are the Cognac region's very own locomotives, increasing the presence and visibility of our beloved spirit, Cognac, around the world.

Who is the largest consumer of cognac? ›

The United States: the leading Cognac market

Traditionally popular in American mixology, Cognac plays a leading role in a country where the cocktail and spirits culture is widespread.

What is the future of cognac? ›

Looking ahead, the future prospects of the Cognac market remain promising as producers continue to adapt to changing consumer preferences and market dynamics. To sustain and further their growth, Cognac houses are embracing innovative production techniques to create distinct flavors that cater to evolving tastes.

Who is the largest cognac producer in the world? ›

Global cognac market: leading brands based on sales volume 2009-2022. Hennessy was the leading brand of cognac in the world in 2022 at 7.9 million cases sold.

What is the most popular cognac in the United States? ›

When it comes to Cognac, Hennessy reigns supreme. With over 250 years of history, it is THE biggest producer of Cognac, supplying almost half of the world's Eau-de-vie.

Why cognac is not popular in France? ›

It's historic, tied to a specific region, and limited in availability. It's not, however, loved by the French. Ninety-five percent of all of the Cognac produced every year is exported out of the country. French people, it turns out, simply don't have a taste for the spirit.

What are the top 5 brandy brands? ›

10 Best Brands Of Brandy To Add To Your Bar Cabinet In 2024
  • Hennessy. Photo source: Hennessy. ...
  • Remy Martin. Photo source: Remy Martin. ...
  • Courvoisier. Photo source: Courvoisier. ...
  • Martell. Photo source: Martell. ...
  • Torres. Photo source: Torres Brandy. ...
  • St-Rémy. Photo source: St-Remy Brandy. ...
  • Honey Bee Premium Brandy. ...
  • Morpheus.

What are the four types of brandy? ›

Brandy generally refers to a distilled spirit made from fermented fruit juice. It can be produced using grapes or other types of fruit, such as apples. Calvados, pisco, armagnac, and applejack are all types of brandy. Unlike cognac, brandy can be made anywhere in the world.

What is the brandy market worth? ›

The global Brandy market was valued at US$ 23710 million in 2024 and is anticipated to reach US$ 25620 million by 2031, witnessing a CAGR of 1.1% during the forecast period 2024-2031. The major players in global Brandy market include Emperador, Gran Madador, etc.

Is brandy popular in the USA? ›

And, of spirits purchased in the past six (6) months, 33% of millennials purchased brandy, and 31% purchasing cognac specifically? To be sipped and savored over evening conversation… flaunted in a rap song...used to toast in celebration...

Which US state consumes the most brandy? ›

It may surprise some to learn that the Badger State consumes more brandy than anywhere else in the United States. In 2019, Wisconsinites accounted for more than half of the worldwide sales of Korbel brandy.

How successful is Brandy Melville? ›

Annual sales for Brandy Melville totaled $212.5m in 2023, up from $169.6m in 2019, according to the Wall Street Journal. “It's a very Trumpian thing to do,” said Orner. “What we need to do is stand up and keep, keep the story going, and not let them get away with it by outsmarting us.

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